Academic programs

Associate Degree in Digital Marketing

Introduction Objective Program Structure   Road Map

 Roadmap of ADP Digital Marketing (F2025 Onwards)

Sr. No.Course CodeCourse TitleCredit HoursCourse Type
Semester 1
1 EN110 English-I 3 General Education Compulsory
2 IS135 Computer Applications (Theory & Lab) 3 General Education Compulsory
3 ISL112 Islamic Thought and Perspectives 2 General Education Compulsory
4 QM110 Business Mathematics 3 General Education Compulsory
5 MK350 Principles of Marketing 3 Foundation Course
6 MG201 Introduction to Business 3 Foundation Course
7 ITC111 Understanding of Quran-I 1 General Education Compulsory
Semester Credit Hours 18
Semester 2
8 EN123 English-II 3 General Education Compulsory
9 POL121 Pakistan: Ideology, Constitution and Society 2 General Education Compulsory
10 QM120 Introduction to Statistics 3 General Education Compulsory
11 MK252 Introduction to Digital Marketing 3 Foundation Course
12 MK365 Principles of Branding 3 Foundation Course
13 MK355 Principles of Advertising & Promotion 3 Major Course
14 ITC122 Understanding of Quran-II 1 General Education Compulsory
Semester Credit Hours 18
Semester 3
15 EN326 Business Communication & Report Writing 3 Major Course
16 MK290 Digital Marketing Strategies 3 Major Course
17 MK295 Social Media and Digital Content Marketing 3 Major Course
18 MK353 Consumer Behaviour 3 Major Course
19 LT235 Media Laws & Ethics 3 Major Course
20 ACC101 Principles of Accounting 3 Major Course
Semester Credit Hours 18
Semester 4
21 MG224 Innovation and Entrepreneurship 2 General Education Compulsory
22 GD255 Graphic Designing and Illustration 3 Major Course
23 IS290 SEO and PPC Campaigns 3 Major Course
24 IS292 Web Analytics & Reporting 3 Major Course
25 MK315 Integrated Marketing Communication 3 Major Course
26 POL102 Pakistan Studies 2 General Education Compulsory
Semester Credit Hours 16
Total Program Credit Hours 70

Previous Roadmaps
Roadmap of Batch Fall 2023 to Spring 2025: Click Here

© Copyright UMT, 2023. All Rights reserved.

Website Credits: OTE-UMT Back to Top