Academic programs

Associate Degree in Graphic Design

Introduction Objective Program Structure  Road Map

Introduction

In the realm of graphic design, creativity converges with technology to shape the visual landscape of our world. In today's digital age, the power of visual communication is more significant than ever before. From advertising and branding to web design and multimedia, graphic design plays a crucial role in capturing attention, conveying messages, and influencing perceptions. This program is designed to empower aspiring graphic designers with the skills and knowledge needed to excel in this exciting and rapidly growing field. Through a combination of theoretical coursework and practical hands-on experience, students will develop their artistic abilities, technical proficiency, and critical thinking skills to become competent graphic design professionals. By the completion of the Associate Degree in Graphic Design program, graduates will have acquired the knowledge, skills, and professional attributes necessary to embark on a successful career in the field of graphic design, contributing to the creative industries and meeting the demands of the ever-evolving visual communication landscape.

Program Learning Outcomes (PLOs): Throughout the program, students will achieve the following Program Learning Outcomes:

1. Proficiency in Design Software: Demonstrate proficiency in using industry-standard graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or other relevant tools, to create and manipulate visual elements effectively.
2. Design Principles: Apply fundamental design principles, including color theory, typography, layout, composition, and hierarchy, to create visually appealing and cohesive designs across various media platforms.
3. Visual Communication: Communicate ideas, concepts, and messages effectively through visual means, employing appropriate design elements and techniques to convey information and evoke desired responses from the target audience.
4. Technical Skills: Develop technical skills in areas such as image editing, vector illustration, page layout, digital imaging, and production techniques, to create high-quality graphic design projects.
5. Critique and Feedback: Analyze and critique design work, both individually and in a collaborative setting, providing constructive feedback and utilizing feedback received to refine and improve design solutions.
6. Project Management: Demonstrate effective project management skills by planning, organizing, and executing design projects within given timeframes, considering client requirements, budget constraints, and project objectives.