Academic programs

Associate Degree in Digital Marketing

Introduction Objective Program Structure   Road Map

Roadmap of ADP Digital Marketing

Sr. No.Course CodeCourse TitleCredit HoursCourse Type
Semester 1
1 EN-114 English Grammar and Composition -I 3 General Education Compulsory
2 IS-135 Computer Applications (Theory & Lab) 3 General Education Compulsory
3 ISL-112 Islamic Thought and Perspectives 3 General Education Compulsory
4 QM-110 Business Mathematics 3 General Education Compulsory
5 MK-350 Principles of Marketing 3 Foundation Course
6 MG-201 Introduction to Business 3 Foundation Course
Semester Credit Hours 18
Semester 2
7 EN-221 English Grammar and Composition II 3 General Education Compulsory
8 POL-121 Pakistan: Ideology, Constitution and Society 3 General Education Compulsory
9 QM-230 Introduction to Statistics 3 General Education Compulsory
10 MK-252 Introduction to Digital Marketing 3 Foundation Course
11 MK-365 Principles of Branding 3 Foundation Course
12 MK-355 Principles of Advertising & Promotion 3 Major Course
Semester Credit Hours 18
Semester 3
13 EN-326 Business Communication & Report Writing 3 Major Course
14 MK-290 Digital Marketing Strategies 3 Major Course
15 MK-295 Social Media and Digital Content Marketing 3 Major Course
16 MK-353 Consumer Behaviour 3 Major Course
17 LT-235 Media Laws & Ethics 3 Major Course
18 AC-101 Principles of Accounting 3 Major Course
Semester Credit Hours 18
Semester 4
19 MG-224 Innovation and Entrepreneurship 3 General Education Compulsory
20 GD-255 Graphic Designing and Illustration 3 Major Course
21 IS-290 SEO and PPC Campaigns 3 Major Course
22 IS-292 Web Analytics & Reporting 3 Major Course
23 MK-315 Integrated Marketing Communication 3 Major Course
Semester Credit Hours 15
Total Program Credit Hours 69

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