Introduction Objective Program Structure Road Map
1
English Grammar and Composition - I
3
Core/Compulsory
2
Business Mathematics & Statistics
Islamic Studies
4
Computer Applications in Business
5
Introduction to Business
Foundation Course
6
Principles of Marketing
7
English Grammar and Composition - II
8
Pakistan Studies
9
Introduction to Digital Marketing
10
Principles of Branding
11
Principles of Advertising & Promotion
Major Course
12
Business Communication & Report Writing
13
Digital Marketing Strategies
14
Social Media and Digital Content Marketing
15
Consumer Behaviour
16
Media Laws & Ethics
17
Principles of Accounting
18
Graphic Designing and Illustration
19
SEO and PPC Campaigns
20
Web Analytics & Reporting
21
Integrated Marketing Communication
22
Mobile & Email Marketing
© Copyright UMT, 2023. All Rights reserved.