Academic programs

Associate Degree in Digital Marketing

Introduction Objective Program Structure   Road Map

Road Maps:

Semester 1
Sr. No.Course TitleCourse HoursCredit Type

1

English Grammar and Composition - I

3

Core/Compulsory

2

Business Mathematics & Statistics

3

Core/Compulsory

3

Islamic Studies

3

Core/Compulsory

4

Computer Applications in Business

3

Core/Compulsory

5

Introduction to Business

3

Foundation Course

6

Principles of Marketing

3

Foundation Course

Semester 2
Sr. No.Course TitleCourse HoursCredit Type

7

English Grammar and Composition - II

3

Core/Compulsory

8

Pakistan Studies

3

Core/Compulsory

9

Introduction to Digital Marketing

3

Foundation Course

10

Principles of Branding

3

Foundation Course

11

Principles of Advertising & Promotion

3

Major Course

Semester 3
Sr. No.Course TitleCourse HoursCredit Type

12

Business Communication & Report Writing

3

Core/Compulsory

13

Digital Marketing Strategies

3

Major Course

14

Social Media and Digital Content Marketing

3

Major Course

15

Consumer Behaviour

3

Major Course

16

Media Laws & Ethics

3

Major Course

17

Principles of Accounting

3

Major Course

Semester 4
Sr. No.Course TitleCourse HoursCredit Type

18

Graphic Designing and Illustration

3

Major Course

19

SEO and PPC Campaigns

3

Major Course

20

Web Analytics & Reporting

3

Major Course

21

Integrated Marketing Communication

3

Major Course

22

Mobile & Email Marketing

3

Major Course

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