Academic programs

Associate Degree in Digital Marketing

Introduction Objective Program Structure   Road Map


Upon successful completion of the program, candidates will be familiar with Digital Marketing and be able to:

  • Understand digital marketing and its disruption of the traditional marketing mix.
  • Be aware of the online consumer journey and how to effectively target their customers.
  • Understand the role of the core digital marketing channels and learn how to optimize using metrics: SMART goals, conversion optimization, A/B tests, attribution, and experimentation.
  • Set clear objectives for the different digital marketing channels.

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