Associate Degree in Digital Marketing

Introduction Objective Program Structure   Road Map

Objective:

Upon successful completion of the program, candidates will be familiar with Digital Marketing and be able to:

• Understand digital marketing and its disruption of the traditional marketing mix.
• Be aware of the online consumer journey and how to effectively target their customers.
• Understand the role of the core digital marketing channels and learn how to optimize using metrics: SMART goals, conversion optimization, A/B tests, attribution, and experimentation.
• Set clear objectives for the different digital marketing channels.